The Dynamics of Business Success

From the time you first decided to go into business for yourself, the only choice you had was to be successful. No one goes into business desiring failure, that would be self-defeating. Can you be as successful as you want? Can a person succeed on desire alone? Of course you can’t. No matter what the nature of your business, desire and passion only serve for motivation not hard core statistics. If you have not investigated the possibilities and learned the dynamics of running a business, then you are flirting with disaster. No amount of desire in the world will pay start-up cost and day-to-day expenses of a business. The cold hard facts are you must know your product and its’ market. You must know the dynamics of running a business.

How do you handle the bookwork, satisfy the IRS, schedule workers, where to locate, attend to restocking, marketing, sales, etc. Then there is the public relations side of being a business owner. Projecting the right image to your customers, vendors and employees is an all important task assigned to – guess who – that’s right, the business owner. Large businesses have departments to handle each challenge, but the small business owner in on his/her own. It would seem then, desire is only a small part of going into business. Preparing is as or more important than desire. There are many people across the country who have little desire for their business but succeed because they were well prepared and have the fortitude to keep on going. They did the things necessary to make their business succeed.

Then there is the competition. Beating out the competition comes from knowing your business and executing it with precision. No brick and mortar business can run on autopilot. Someone has to be at the wheel, steering, stepping on the gas, putting on the brake, someone has to be in control. Like a giant truck charging down the highway needs someone to keep it in control, a business can quickly become a wreck without proper guidance. Your business may be a franchise or it may be independent. It may be a product or service, in any case I cannot overemphasize the importance of preparing for the venture.

Franchise businesses have taken a lot of the guess work out of the equation. They present their business as a time proven package with all the necessary ingredients for success. They have been successful and offer a copy-cat version of the outcome. A business plan and marketing strategy is included right down to uniforms for the employees. They have already promoted the brand name and gained market recognition. They are what is called, “branded”. The brand is already recognized and accepted by the customer. The dynamics of this kind of business is in getting the momentum going and maintaining it.

A business opportunity is a cross between a franchise and new start-up. It’s sometimes referred to as a “turn-key” business start-up. Everything needed for success is supplied in a start-up package, except a business plan. The business owner must formulate his/her own business plan. The difference between a business opportunity and franchise is; in a business opportunity the business owner is free to put his/her own personality into the business.

The dynamics of new start-ups are conceptual. They are derived from the individual’s desires, mixed with background and abilities. This type of business venture is the most vulnerable and has the highest failure rate. A concept must become a marketable reality. Acceptance is paramount for this type of enterprise to survive. A person may think they have great idea but in reality it is not acceptable to the public.

Transfer businesses are those that have been established and then sold or transferred to another person. In many cases the transfer is between family members. Some times the transfer is to employees or another person altogether. This type of business is sensitive to change. If too much change takes place too fast the business may fail, unless change is warranted. Here you’re riding on the coattails of the previous owners. If they had a good customer base then chances are the new owner will succeed. If the new owner has to start up under a “new owner” banner, then the previous owner’s reputation has to be overcome. This is a very difficult type of business to be involved in.

All of these traditional brick and mortar establishments are dependent on correct location for visibility and accessibility. This type of business depends upon physical appearance, ease of stocking and maintenance. Because it is a physical entity, it requires physical support. The bigger it gets the more support it requires.

The Internet on the other hand provides a portal, a doorway if you will, for an individual to present a product to the customer and the customer to respond. Although physical location is not required, it is advised. How do you succeed in cyberspace? It’s basically the same as a brick and mortar business, you have to be visual to be found. You have to build brand recognition, confidence, and reliability for customers to respond. There are literally millions of business on the Internet and the customer will not go to great lengths to find you. If your not in front of their nose they will overlook you. The customer also tends to view everything with a measure distrust. These are the two most difficult obstacles to overcome when affiliate marketing on the Internet. You must be seen and trusted in order to be successful in an Internet business.

In Conclusion
Internet affiliate marketing is not about having the best product or how much desire you have. It’s not about passion or family values or anything other than marketing. Success depends on how many prospects you can drive to your website and how well your sales copy coverts them into customers. The Internet is a marketing medium and social gathering place only. It doesn’t produce a product or change anything on a physical level. Internet sales are liken to phone sales. The prospect is contacted, given a sales pitch and converted to a customer, or the prospect contacts the seller from advertising media and the same process is preformed. On the Internet, in most cases, the prospect is never verbally or physically contacted. All transactions are by form.

The success rate in Internet businesses are very low. The glamor or promises of making huge incomes is thwarted by time constraints. Success comes from hard work over a long period of time. Overnight success is not possible or a reality unless a person has a large bankroll to start with.

The thing is, success comes to those who take the time to learn the dynamics of the business they are getting into. Develop a passion, learn and stay the course.